EFEKTIVITAS PUBLISITAS: MENILAI REPUTASI INSTITUSI

Prajarto, Nunung (2008) EFEKTIVITAS PUBLISITAS: MENILAI REPUTASI INSTITUSI. Jurnal Ilmu Komunikasi Terakreditasi, 6 (2). pp. 78-84. ISSN 1693-3029

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    Abstract

    Abtract Institutional reputation is commercially significant since this closely deals with shareholder value, finance, independency and market share. Notwithstanding the fact that some institutions do not consider reputation in more detail, others pay highly attention on it. This leads to the needs for measuring and evaluating publicity. Nonetheless, the way to define publicity effectiveness is not simply operated by some institutions. This paper introduces an alternative formula to define publicity effectiveness level mostly needed by some institutions, including business and academic institutions. Keywords: institution, publicity, effectiveness

    Item Type: Article
    Subjects: 300 Ilmu Sosial
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Komunikasi
    Depositing User: lestari puji
    Date Deposited: 22 Mar 2012 10:16
    Last Modified: 22 Mar 2012 10:16
    URI: http://repository.upnyk.ac.id/id/eprint/2306

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