IKLAN LUAR RUANG : ANTARA KEPENTINGAN EKONOMI DENGAN KEPENTINGAN PUBLIK

Wicaksono, Endarso and Edy Susilo , Muhammad and Lestari, Puji (2008) IKLAN LUAR RUANG : ANTARA KEPENTINGAN EKONOMI DENGAN KEPENTINGAN PUBLIK. Jurnal Ilmu Komunikasi Terakreditasi, 6 (2). pp. 131-144. ISSN 1693-3029

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    Abstract

    Abstract Now days, the outdoor advertising has been the effective way to promoted brand, product, or company. However, it’s could be negative with worst controlled by the government. In fact, Sleman economics importance is bigger than public importance. Economics importance belong to the government and advertising agency and public importance belong to society and target audience. This article tried to focus about economic importance and public importance connected. Keywords : outdoor advertising, economic importing, public importance

    Item Type: Article
    Subjects: 300 Ilmu Sosial
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Komunikasi
    Depositing User: lestari puji
    Date Deposited: 22 Mar 2012 10:17
    Last Modified: 22 Mar 2012 10:17
    URI: http://repository.upnyk.ac.id/id/eprint/2314

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