Istanto, Yuni (2012) PENGARUH STRATEGI KEUNGGULAN BERSAING DAN POSITIONING TERHADAP KINERJA (SURVEY PADA KOPERASI SERBA USAHA DI KABUPATEN SLEMAN YOGYAKARTA. Buletin Ekonomi. ISSN 1410-2293
Cooperatives in the national economy is expected to broaden the economic base and be able to provide a significant contribution in a accelerate structural change, namely improving the regional economy and local economic resilience, but in reality it is still not achievable. The Results of problem identification shows that it was because of the low performance of cooperatives. This is caused due to weak strategic competitive advantage and positioning strategy in developing its business. This research attempts to examine the influence strategies of competitive advantage and positioning strategy to performance on all-round cooperative effort in Sleman District, Yogyakarta. The results showed that the strategy has a significant competitive advantage on the performance of cooperatives. The strategic competitive advantage and positioning strategy significantly affects the performance. The Competitive advantage strategy mediated positioning advantages significantly affect the performanc. The effect of this relationship shows that the positioning strategy increases the influence of competitive advantage on the performance Of cooperatives. Key words: cooperative, competitive advantage, positioning and performance.
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