Pariwara Corporate Social Resonsibility di Suratkabar Pikiran Rakyat

Ardianto, Elvinaro (2011) Pariwara Corporate Social Resonsibility di Suratkabar Pikiran Rakyat. Jurnal Ilmu Komunikasi Terakreditasi, 9 (2). pp. 224-234. ISSN 1693-3029

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    Abstract

    Abstract This study aims: (1) describes the tendency of the text and context of Pariwara Corporate Social Responsibility in Pikiran Rakyat newspaper, (2) describe the production trend of Corporate Social Responsibility Pariwara text in the Pikiran Rakyat newspaper (3) describes the consumption of text Pariwara Corporate Social Responsibility in the Pikiran Rakyat newspaper and (4) describe the sociocultural trend Pariwara Corporate SocialResponsibility in Pikiran Rakyat newspaper. Methods This study uses Critical Discourse Analysis of Norman Fairclough. The findings of this study were: (1) Pariwara Corporate Social Responsibility in the text and the context is positive, (2) Pariwara Corporate Social Responsibility in the production of text is affected by the editors and advertisers editors involved in the manufacture of Pariwara, (3) Pariwara of Corporate Social Responsibility in the consumption text audience understand that Corporate Social Responsibility can improve the lives or well-being, and (4) Pariwara of Corporate Social Responsibility in Corporate sociocultural activity that is not a charity, but a continuous activity. Should the firm recommendation of this study: (1) maintain and enhance the activities of Corporate Social Responsibility which is positive, (2) increase Corporate Social Responsibility activities are ongoing, and (3) required for evaluation of the implementation of Corporate Social Responsibility. Abstrak Penelitian ini bertujuan; (1) mendeskripsikan kecenderungan teks dan konteks Pariwara Corporate Social Responsibility di Suratkabar Pikiran Rakyat; (2) mendeskripsikan kecenderungan produksi teks Pariwara Corporate Social Responsibility di Suratkabar Pikiran Rakyat; (3) mendeskripsikan konsumsi teks PariwaraCorporate Social Responsibility diSuratkabar PikiranRakyat; dan (4) mendeskripsikan kecenderungan sosiokultural PariwaraCorporate Social Responsibility di Suratkabar PikiranRakyat.Metode penelitian inimenggunakanAnalisisWacana Kritis dariNorman Fairclough. Temuan penelitian ini adalah; (1) Pariwara Corporate Social Responsibility dalamteks dan konteks adalah positif; (2) Pariwara Corporate Social Responsibility dalam produksi teks dipengaruhioleh redaksi dan pengiklan redaktur yang terlibat dalampembuatanPariwara; (3) Pariwara Corporate Social Responsibility dalamkonsumsi teks khalayak pembacamemahami bahwa Corporate Social Responsibility dapat meningkatkan taraf hidup atau kesejahteraan; dan (4) PariwaraCorporate Social Responsibility dalamsosiokultural bahwa kegiatanCorporate itu bukan charity, tetapi kegiatan yang berkesinambungan. Rekomendasi penelitian ini sebaiknya perusahaan ; (1) memelihara danmeningkatkan kegiatan Corporate Social Responsibility yang bernilai positif; (2) meningkatkan kegiatan Corporate Social Responsibility yang berlangsung terus menerus; dan (3) perlu adanya evaluasi tentang pelaksanaan Corporate Social Responsibility. Kata kunci: corporate social responsilbility dan pariwara

    Item Type: Article
    Subjects: 300 Ilmu Sosial
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Komunikasi
    Depositing User: lestari puji
    Date Deposited: 22 Mar 2012 10:17
    Last Modified: 22 Mar 2012 10:17
    URI: http://repository.upnyk.ac.id/id/eprint/2451

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