Deskripsi Keputusan Membeli Sembako di Pasar Modern (Survei Pelanggan di Kota Yogyakarta) [English :Description of Decision Purchase of The Nine Basic Necessities (Sembako) in Modern Market (Customer Survey in Yogyakarta)]

Suprapto, Haddy (2009) Deskripsi Keputusan Membeli Sembako di Pasar Modern (Survei Pelanggan di Kota Yogyakarta) [English :Description of Decision Purchase of The Nine Basic Necessities (Sembako) in Modern Market (Customer Survey in Yogyakarta)]. KARISMA, IV (1). pp. 1-10. ISSN 1997-125

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    Abstract

    The study described purchases decisions about nine necessities (sembilan bahan pokok/sembako) in modern market in Yogyakarta. This research used survey method of factual investigation using a structured list of questions. A sample of consumers that consisted of 157 people who purchased sembako in modern market was selected with convenience sampling method to be respondents of the research. Data was analyzed using frequency description. The finding of the research showed that the aspect of prices, qualities, services, style and packaging, variations, atmosphere, locations, and promotions were customers’ consideration in purchase decisions of sembako in modern market. Keywords: decisions purchases, nine basic necessities, prices, qualities, services, style and packaging, variations, atmosphere, locations, and promotions.

    Item Type: Article
    Subjects: 300 Ilmu Sosial
    Divisions: Fakultas Ekonomi > Manajemen
    Depositing User: herlina dyah
    Date Deposited: 19 Apr 2012 10:34
    Last Modified: 19 Apr 2012 10:34
    URI: http://repository.upnyk.ac.id/id/eprint/2823

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