Analisis Preferensi Calon Mahasiswa Terhadap Program studi dengan Menggunakan Cochran Q Test dan AHP.

susanta, santa Analisis Preferensi Calon Mahasiswa Terhadap Program studi dengan Menggunakan Cochran Q Test dan AHP. Jurnal Administrasi Bisnis , 6 (2). pp. 115-129. ISSN 1829-7277

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    Abstract

    We use decision making theory to know hierarchy structure of consumer decision. By using Cochran Q test and analytical hierarchy process (AHP), we analyse 68 students candidate which are searching department. Three factors becoming especial consideration of student in choosing department are cost factor with sub factor expense of study, according to aspiration factor with sub factor according to aspiration, easiness factor of selection with sub factor availability of department information, Keyword; Student Preference, Cochran Q test, Analytical hierarchy process (AHP).

    Item Type: Article
    Subjects: 300 Ilmu Sosial
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Administrasi Bisnis
    Depositing User: Drs. M.Si santa su
    Date Deposited: 28 Jun 2012 12:13
    Last Modified: 28 Jun 2012 12:13
    URI: http://repository.upnyk.ac.id/id/eprint/3272

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