Respon Masyarakat Terhadap Peringatan Pemerintah Tentang Bahaya Rokok

susanta, santa Respon Masyarakat Terhadap Peringatan Pemerintah Tentang Bahaya Rokok. Proceedings International seminar and national symposium. ISSN ISBN: 978-979-1334-32-7

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Abstract

Tobacco and the industry has absorbed 6.4 million workers. The situation is causing impelemtasi cigarettes for health security becomes less effective. Cigarettes for health security (Article 3 of Regulation No 19/2003) requires the inclusion of health warnings on every label that reads "smoking can cause cancer, heart attacks, impotence and disorders of pregnancy and the fetus". In this study I examine the effectiveness of the inclusion of warnings and regulation of tobacco advertising in reducing the number of smokers. The survey involved 100 respondents in Yogyakarta showed the power of the message has a correlation with the response of consumers to the dangers of smoking, but contribute a message of cigarette dangers to stop smoking just a little. Key words: information processing, message intense, advertising response

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