TURBO MARKETING

SUSANTA, SUSANTA (2005) TURBO MARKETING. Jurnal Administrasi Bisnis, 2 (1). pp. 1-7. ISSN 1829-7277

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    Abstract

    In to day tight competitive market, marketer must able to delivery product to the customers speedily. Speed becomes a key success of the company. If a company fails to reach their customer at the fist, their competitors will do. Turbo Marketing is a new trend in marketing that emphasizes speed in the process of delivering product to the customers. Turbo marketing is the spreading concept from responsiveness in the service delivery. Fact indicated that, when customers find the contact employee more responsive for the experience, what is delivered is most important to evaluation of service quality, satisfaction, and behavioral intention. When company thought to be more responsive, how the service is delivered is essential to customer's evaluations. When responsiveness is perceived as speed delivery, turbo market­ing plays a large role in influencing customer satisfaction whit the service experience. Key word: turbo marketing, customer's value, value chain

    Item Type: Article
    Subjects: 300 Ilmu Sosial
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Administrasi Bisnis
    Depositing User: Drs. M.Si santa su
    Date Deposited: 17 Jul 2012 14:25
    Last Modified: 23 Jul 2012 09:30
    URI: http://repository.upnyk.ac.id/id/eprint/3289

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