SUSANTA, SUSANTA (2006) SIKAP : KONSEP DAN PENGUKURAN. Jurnal Administrasi Bisnis, 2 (2). pp. 94-106. ISSN 1829-7277
Abstract
Consumer behavior field try to look for some certain factors that forming consumer behavior. By knowing these factors companies or marketer can control their consumer behavior. It means marketer can stimulate the consumer in order to buy their product. Consequently, it need consumers attitudes analysis. Keywords: Consumer behavior, attitudes consumers analysis.
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