SIKAP : KONSEP DAN PENGUKURAN

SUSANTA, SUSANTA (2006) SIKAP : KONSEP DAN PENGUKURAN. Jurnal Administrasi Bisnis, 2 (2). pp. 94-106. ISSN 1829-7277

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    Abstract

    Consumer behavior field try to look for some certain factors that forming consumer behavior. By knowing these factors companies or marketer can control their consumer behavior. It means marketer can stimulate the consumer in order to buy their product. Consequently, it need consumers attitudes analysis. Keywords: Consumer behavior, attitudes consumers analysis.

    Item Type: Article
    Subjects: 300 Ilmu Sosial
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Administrasi Bisnis
    Depositing User: Drs. M.Si santa su
    Date Deposited: 17 Jul 2012 14:24
    Last Modified: 23 Jul 2012 09:30
    URI: http://repository.upnyk.ac.id/id/eprint/3290

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