VISITORS SATISFACTION ANALYSIS ON SALAK PONDOH AGROTOURISM IN TURI, SLEMAN REGENCY, YOGYAKARTA PROVINCE

BUDIARTO, BUDIARTO (2011) VISITORS SATISFACTION ANALYSIS ON SALAK PONDOH AGROTOURISM IN TURI, SLEMAN REGENCY, YOGYAKARTA PROVINCE. PROCEEDINGS INTERNATIONAL SEMINAR ON AGRO-TOURIST DEVELOPMENT (ISAD), - (-). pp. 43-53. ISSN 9789791876810

[img]
Preview
PDF
Download (1253Kb) | Preview

    Abstract

    Visitors’ preference to back to nature perspective makes ecotourism as a potential tourism market, including agricultural-based tourism (agrotourism). Salak Pondoh Agrotourism in Turi, Sleman Regency, Yogyakarta Province is one example of agrotourism which has been opened for public since 1994. The objectives of the research are to study the visitor characteristic, the decision process of visitation, the visitors’ response and their satisfaction on attributes provided in the area and the importance of additional facilities to increase the performance of Salak Pondoh Agrotourism. This research uses descriptive analysis; the primary data are based on personal communication of 50 respondents with convenience sampling and management personal. This research also uses Importance-Performance Analysis, Friedman Test, and Multiple Comparison Test. The results of the research shows that the management of Salak Pondoh Agrotourism should improve the performance of promotion, the accessibility to reach interesting locations to objects in the area, the hygiene of facilities and the Salak Pondoh prices are expected to be cheaper. In addition, Salak Pondoh Agrotourism has to maintain the performance of education activity which is known as the strong point of this location compared to other similar recreational objects. KEY WORDS: agrotourism, satisfaction, facilities

    Item Type: Article
    Subjects: 600 Teknologi
    Divisions: Fakultas Pertanian > Agribisnis
    Depositing User: Eny Suparny
    Date Deposited: 01 Aug 2012 11:25
    Last Modified: 01 Aug 2012 11:25
    URI: http://repository.upnyk.ac.id/id/eprint/3673

    Actions (login required)

    View Item