Fatonah, Siti and Afifi, Subhan (2008) Difusi Inovasi Teknologi Tepat Guna di Kalangan Wanita Pengusaha di Desa Kasongan Yogyakarta. Jurnal Ilmu Komunikasi , 6 (1). pp. 41-56. ISSN ISSN 1693-3029
Abstract
The role of government was dominant, it was also as key in technology introduction process. Adoption of innovation process of technology product in development was more depended on NGOs or society initiative. This research tries to explore the influence of changing politic and agent innovation diffusion process toward the acceptance of a new technology. This research will also explore how the promotion agent changing in innovation diffusion in influences form or communication model in technology introduction process. Based on research, it is found that politic context and promotion agent changing in innovation process appropriate technology acceptance process in woman entrepreneurs in Kasongan Village. Generally, woman entrepreneurs who are as research sources accept innovation around themselves
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