Model Bisnis Penyiaran Televisi Digital di Indonesia

Wibawa, Arif and Afiifi, Subhan and Prabowo, Agung (2010) Model Bisnis Penyiaran Televisi Digital di Indonesia. Jurnal Ilmu Komunikasi, 8 (2). pp. 117-130. ISSN 1693-3029

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    Abstract

    technologt and the convergence of the vartous digital media will introduee nany more options besides the traditional one-to-nanyform of communication that we understand by "television" today, even the new business model. Research of the business model is important to make the transition more efficient. This study used a socio-technical perspective to investigate the complac rclations between the social and technical aspects of digital braodcasting, diversity, and interface between diferent drivingforces and policy. Socio-technical approach was used to seek the inter-relations among technonologrcal subsystem (infrastructute, equipment, sertice and applications), social subsystem (market, users and indwtry) and environment subsystem \egulations and policy). Faans Sroup discussion, consultancy, questionnaire and policy study was used in data collection. This researchfounded that business model has ionsideted to support the local economic that giving impact on television advertisW resources. On the other hand, WRI has to developed their business nodel based on public station as institutions that answer and providing the demand of the audiens. WRI could be Multyplexer as a sentice prcvider that provide it could be as a community television whieh was limited spread, Abstrak Mgrasipenyiarantelevisianalogketelarologipenyiarantelevisidigitalmembawaperubahan Fngtadikaldalamindushipenyiaran. Konvergensimediadalampenyiarantelevisidigitalmerdadi semakintajamdanintensif Konverg€nsimediainimengakibatkanberkerrbangnpmodelbisnispng ssnasekalibmrModelbisnisparyiarantelwisidigitalpngbanrperludiantisipasisejakdinidengan studipngme,lrdalammenge,naibanfakhalyangterkaitdenganindusfipenyiaran.Implikasisosial, ekonomi, politik balrkan budaya sangat besar dalam model bisnis yang banr ini. Penelitian ini menggunakanpendekatan sosio-technicaldalammencermatiperkembanganbanrini. Pendekatan sosio-technimlmelih*,intemelasiantarakaigasubsistenrsekaliguspituzubsistemteknologi(b€mrya infrastuktur, pelayanan, aplikasi) subsistem sosial (pasar, pelanggan danindusfti) dan susbsistem linglnmganyangbertrparegulasi,kebijakandanmasyarakat.Dalammemperolehdatapenelitianini m€nggunakanteknikkonsultasi ,foats group disanian,lnrcsionerdan studi kebiiakan. Hasilpenelitian inime,nemukanbahwamodelbisnishrsmempertimbangkandap&*ungekonomimasyarakatlokal yangpadagilirannlaakanberpenganrhpadaiklansebagaisunrberdaphi&rpstasiunt€lwisi. Senrenttra ituuntukTVRIdibutulrlonmodelbisnistersendiri],argmampumengern$angftanT\lRlsebagaistasfurn televisi )ang mampu memberi jawaban bagi kebutuhan penonton akan televisi. TVRI juga dapat sebagaiMultiplekserdengancatatarLTvRljugatranrsbersdiame, rampungtelevisikomunitaspng berj angkauan terbatas. Kata kunci : TV Digital, Konverge,rrsi, Model Bisnis, Regulasi penyiaraq Sosio-technical approac

    Item Type: Article
    Subjects: 300 Ilmu Sosial
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Komunikasi
    Depositing User: Muji Isambina
    Date Deposited: 13 Jun 2011 09:03
    Last Modified: 13 Jun 2011 09:03
    URI: http://repository.upnyk.ac.id/id/eprint/506

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