IMPLEMENTASI ALGORITMA APRIORI UNTUK MEMOTRET POLA BELAKONSUMEN (STUDI KASUS DI TOKO 1-TIGA PEKALONGAN)

HERIBERTUS, HIMAWAN and HARDIYANI FITRIA , HAPSARI (2012) IMPLEMENTASI ALGORITMA APRIORI UNTUK MEMOTRET POLA BELAKONSUMEN (STUDI KASUS DI TOKO 1-TIGA PEKALONGAN). Proceeding Business Conference "Bisnis dan Isu-isu Global" 6-12-2012, - (-). 6.1-6.15. ISSN 9786021706701

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                                Abstract

                                To improve profitability, it is now not a few companies that have used information technology as a tool in their business processes. It is also seen in the company's retail, eg supermarkets or grocery stores and supermarkets are competing to improve services. One way to improve services by providing sufficient stocks are sought by customers. A spending patterns can be formed from transactions made by consumers. Of consumer shopping behavior can be attributed to a pattern of spending to support decision making in the provision of goods. In addition, the relationship between the items with each other will also be visible. In this paper, the authors apply the apriori algorithm to determine the relationship between a product and through this study is expected to be found steps in implementing these algorithms and known whether important information can be obtained from transaction data store market basket analysis techniques. The paper entitled priori ALGORITHM IMPLEMENTATION FOR CONSUMER SPENDING PATTERNS PHOTOGRAPHING STORE A THREE-This may be a reference in the marketing strategy so that the store can earn greater profits. Managers will also be easier to take decisions in the procurement of goods and promotions with this application. Keywords: priori, market basket analysis, consumer spending patterns, transaction

                                Item Type: Article
                                Subjects: 500 Sains dan Matematika
                                Divisions: Fakultas Teknologi Industri > Teknik Informatika
                                Depositing User: Eny Suparny
                                Date Deposited: 01 Feb 2013 09:30
                                Last Modified: 01 Feb 2013 12:04
                                URI: http://repository.upnyk.ac.id/id/eprint/5231

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