ANALISIS PREFERENSI CALON MAHASISWA TERHADAP PROGRAM STUDI DENGAN MENGGUNAKAN COCHRAN Q TEST DAN ANALYTICAL HIERARCHY PROCESS (AHP).

Susanta, Susanta (2010) ANALISIS PREFERENSI CALON MAHASISWA TERHADAP PROGRAM STUDI DENGAN MENGGUNAKAN COCHRAN Q TEST DAN ANALYTICAL HIERARCHY PROCESS (AHP). Jurnal Administrasi Bisnis, 6 (2). pp. 1-11.

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      Abstract

      We use decision making theory to know hierarchy structure of consumer decision. By using Cochran Q test and analytical hierarchy process (AHP), we analyse 68 students candidate which are searching department. Three factors becoming especial consideration of student in choosing department are cost factor with sub factor expense of study, according to aspiration factor with sub factor according to aspiration, easiness factor of selection with sub factor availability of department information, Keyword; Student Preference, Cochran Q test, Analytical hierarchy process (AHP).

      Item Type: Article
      Subjects: 300 Ilmu Sosial
      Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Administrasi Bisnis
      Depositing User: Sri Lestari
      Date Deposited: 24 Jun 2013 09:43
      Last Modified: 24 Jun 2013 09:43
      URI: http://repository.upnyk.ac.id/id/eprint/6214

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