Scenario Planning sebagai Alat Formulasi Strategi

Kancana, Sauptika (2011) Scenario Planning sebagai Alat Formulasi Strategi. Jurnal Administrasi Bisnis, 8 (2). pp. 1-9.

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      Scenario planning is one of strategic management alternatives in which considerate what will occur in the future based on past, present condition and future outlook. This research has three goals, first, to identify what kinds of driving forces which influence in furniture industry, second, what kinds of scenario planning that probably happen in furniture industry, and the third, what types of statetgy that can be implemented in furniture industry in Serenan village. This research took survey method by taking SME of furniture industry in Serenan in Klaten Regency as samples and used purposive sampling. Key words: Scenario planning, strategic management, driving forces

      Item Type: Article
      Subjects: 300 Ilmu Sosial
      Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Administrasi Bisnis
      Depositing User: Sri Lestari
      Date Deposited: 24 Jun 2013 14:07
      Last Modified: 24 Jun 2013 14:07

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