SUMBER INFORMASI, MINAT DAN MEDIA PROMOSI YANG MUDAH DITERIMA CALON MAHASISWA BARU UPN ”VETERAN” YOGYAKARTA

Subagyo, Hani (2011) SUMBER INFORMASI, MINAT DAN MEDIA PROMOSI YANG MUDAH DITERIMA CALON MAHASISWA BARU UPN ”VETERAN” YOGYAKARTA. Jurnal Administrasi Bisnis, 7 (1). pp. 1-11.

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      Abstract

      Aims of this research is to find the information resource which generally easy to gets by new student candidate of UPN Veteran Yogyakarta, the factor which prefered and effective promotion media for them. According to the data from 800 new student candidates of UPN Veteran Yogyakarta, as sample of this research shows that their parent or family member, friend, and brochure as information resources which easy to get by them. The faculty, network, building and supporting facility and brand of the University are found as the factors which motivate them to register. Leaflet, brochure, newspaper advertizing, street banner and poster finding as effective promotion media. Keywords : information resources, motivate factor to register, promotion media.

      Item Type: Article
      Subjects: 300 Ilmu Sosial
      Divisions: Fakultas Ekonomi > Manajemen
      Depositing User: Sri Lestari
      Date Deposited: 25 Jun 2013 09:02
      Last Modified: 25 Jun 2013 09:02
      URI: http://repository.upnyk.ac.id/id/eprint/6235

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