PENDEKATAN SEGMENTASI DEMOGRAFI DALAM PEMASARAN PRODUK

Hadi, Lukmono (2010) PENDEKATAN SEGMENTASI DEMOGRAFI DALAM PEMASARAN PRODUK. Jurnal Administrasi Bisnis, 7 (1). pp. 1-6.

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      Abstract

      Market segmentation is a classic topic in marketing which is never loss its atractiveness. One of the most populer method of market segmentation, demographic segmentation has some benefits which make it the first choice in the marketing strategies of various organization business. Because, the demographic segmentation helps the organization in understanding the customers and satisfying their needs. For segmentation purpose, using identifying demographic variables are cheap and easy to measure. It helps to understand and serve the needs homogeneous consumer subpopulations. This articles present some types of associations, between various demographic factors into consideration in business prospect. This market segmentation strategy aims at understanding the prospective market, and takin necessary steps to ensure that the consumer needs of a target group is fulfiiled. This paper also illustrates the association between demographic market segmentation and set of specific product and the chance or probability of business development with respect to demographic perspective in order to become a successful business entity.

      Item Type: Article
      Subjects: 300 Ilmu Sosial
      Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Administrasi Bisnis
      Depositing User: Sri Lestari
      Date Deposited: 25 Jun 2013 09:09
      Last Modified: 25 Jun 2013 09:09
      URI: http://repository.upnyk.ac.id/id/eprint/6237

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