Pengaruh Media Massa Dan Pengetahuan Tentang Teknologi Informasi Terhadap Pemanfaatan Teknologi Informasi Dan Tingkat Modernitas Generasi Muda Kota Yogyakarta

Teguh Dalyono, C Pengaruh Media Massa Dan Pengetahuan Tentang Teknologi Informasi Terhadap Pemanfaatan Teknologi Informasi Dan Tingkat Modernitas Generasi Muda Kota Yogyakarta. Jurnal Ilmu Komunikasi.

[img]
Preview
PDF (Pengaruh Media Massa Dan Pengetahuan Tentang Teknologi Informasi Terhadap Pemanfaatan Teknologi Informasi Dan Tingkat Modernitas Generasi Muda Kota Yogyakarta)
Available under License Creative Commons Attribution.

Download (475Kb) | Preview

    Abstract

    The aim of this study is to investigate the extent of utilization of information technology (IT) and the level of modernity of the young generation as well as the contribution of socioeco- nomic status, knowledge of IT, and media consumption on the level of IT utilization and the level of modernity of the urban youth. Data were collected through a set of questionnaires and tests. The subjects of this research were 400 students from seven universities in Yogyakarta, both public and private universities. The data obtained were analyzed by Chi-square test, Kruskal- Wallis, Pearson Product Moment Correlation for descriptive analysis, and multiple regressions for hypothesis testing. The study reveals that the majority of the participants (65.3%) use IT just for their personal needs, especially for communication and entertainment, which are lifestyle oriented. In addition, in terms of modernity level, most of the subjects (71.5%) are at the adap- tive modern level, reflected in the fact that they always follow the current changes in lifestyle, have moderate critical attitudes, but show fair tolerance. The results indicate that mass media consumption appears to give the highest contribution significantly to both the use of IT and the level of modernity; family socioeconomic status is found to considerably contribute to the utili- zation of IT, but not to the level of modernity; and IT knowledge has little contribution toward the use of IT and the level of modernity.

    Item Type: Article
    Subjects: 300 Ilmu Sosial
    Divisions: Fakultas Ilmu Sosial dan Ilmu Politik > Komunikasi
    Depositing User: Enggar Lukas
    Date Deposited: 07 Aug 2011 04:09
    Last Modified: 07 Aug 2011 04:09
    URI: http://repository.upnyk.ac.id/id/eprint/748

    Actions (login required)

    View Item